OUR HISTORY

Since its foundation at the beginning of the 12th Century, Cascina Veneria has had many different owners.
The first owners of the estate seem to have been the Cistercian monks of the Abbey of S. Maria in Lucedio, who carried out a slow transformation of the marshland into rice fields.
Notable past owners of Cascina Veneria include the Ordine degli Umiliati di Santo Stefano di Vercelli, a religious order that managed the property from 1333 until their dissolution in 1571.
Following this period, Cascina Veneria changed hands numerous times. On record is the fact that it became the feudal property of Counts Tosetti and Duchen when Piedmont fell under French domination at the end of the 1700s.
In 1937 Cascina Veneria was acquired by the Istituto Finanziario Industriale (I.F.I), which was chaired by Senator Giovanni Agnelli, the founder of the Italian car manufacturing giant FIAT. The new owner transformed it into a model for both the surrounding territory and the whole of Italy. Thanks to the architectural changes and new operational organization, Cascina Veneria set a new standard for the rice industry. Moreoever, in 1949 it was chosen as a shooting location for scenes from the famous film “Riso Amaro” (“Bitter Rice”) by movie director Giuseppe De Santis.

Subsequently in the 1970s, the property was purchased by the Società Assicurativa Industriale, or S.A.I., whose first director was Gianpiero Boniperti, the famous Juventus football player.
In December 2010, ownership of Cascina Veneria passed to the Bertoldo family, the current proprietors. Originally from Novara, the Bertoldo family made the decision to expand their business vertically beyond the cultivation of risone (the initial untreated rice called ‘paddy rice’ in English), which had been their occupation for over 50 years; they now handle the transformation process of rice all the way to the end product.